Content marketing is a strategic approach that focuses on creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. Instead of direct promotion, it builds trust, nurtures relationships, and positions a brand as an authority. Done right, it drives meaningful customer action and long-term business growth.

Content writing and content marketing are interconnected but fulfill different roles. Content writing focuses on creating engaging, informative, and well-structured material such as blogs, articles, or web copy. Content marketing, on the other hand, uses that content strategically to attract, engage, and convert audiences. While writing is about delivering quality words, marketing ensures those words align with business goals, drive traffic, and generate measurable results. Together, they form a powerful foundation for digital growth.