Imagine, you have opened a store and started your new business in a very posh area of your city . The shelves are good, ambience is beautiful , display is attractive and collection is of high quality . You have done your best to make your store unique and you are ready to welcome your customers . But , the problem is – No one knows about your store . Your hard work would go useless unless customers visit your store . Right ?
That exactly what happens when we create stunning website and provide top quality products or services . But , since your customers are not aware of your business and can’t find you when they search over internet . You will remain invisible for them . So, what is the solution ? Yes , you got it right . It is Search engine optimization.
Search Engine Optimization helps websites to be visible and discoverable when someone type and search keywords related too your business on search engine like Google , Yahoo or Bing etc. With the help of SEO , we can make our web pages rank higher or top on the search result page . So that our customers can reach us . The more higher our website rank , more will be the visitors ,more trust will build hence more sell.
But , Search Engine Optimization is not like any button that you will click and your website will start ranking . It is about the knowledge of how seo works actually . You will have to create website in such a way that is loved by both visitors and search engines. Let’s have more information over this topic .
Functions of SEO :-
Before we talk about SEO strategies, we need to understand how search engines themselves function. Think of Google as a massive library with billions of books (websites). But unlike a traditional library where books are placed in order, Google has to figure out which “books” (websites) are the most relevant and trustworthy every time you search.
Here’s how it works in three simple steps:
Crawling – Search engines use tiny bots called “spiders” or “crawlers” that travel across the internet, discovering new web pages and collecting information from them. If your website is not crawlable, it’s like a closed book — no one can read it.
Indexing – Once the crawlers find your page, Google stores the information in its giant database, called an index. This is like creating a catalog in that huge library.
Ranking – When someone types a query, Google doesn’t just throw random results. Instead, it uses complex algorithms to rank websites based on hundreds of factors like relevance, quality, speed, and authority. The better optimized your site is, the higher it appears in these rankings.
Key elements of SEO :-
Now that we understand how search engines work, the next question is: what exactly does SEO involve? Many people think SEO is only about stuffing keywords into articles, but that’s just one tiny part of it. In reality, SEO is made up of three main pillars: On-Page SEO, Off-Page SEO, and Technical SEO. Each plays a unique role in making your website stand out.
1. On-Page SEO:
- The Content and Structure : It is all about you can control and what you have created on your own website . From the content you create to the words you choose and the way your pages are organized. in short how your website looks.
- Keywords: These are the exact terms people use to type in search boxes of search engine when looking for something on Google. Choosing the right keywords and placing them naturally in your titles, headings, and content helps search engines understand what your page is about.
- Meta tags & titles : These are short form of text that describe your page. They don’t appear on the page itself, but they do show up in search results. it is very important part because a clear, attractive meta title can boost clicks.
- Quality content: Google doesn’t want to rank pages that are thin or irrelevant. The more helpful, original, and engaging your content is, the more likely it is to rank higher. in this way , relevant and valuable content can make your webpages visible on top.
- User experience (UX): Things like clean design, easy navigation, and fast loading speed also matters on-page optimization. If visitors enjoy your site, they’ll stay longer, and Google notices that.
2. Off-Page SEO:
- Building Trust and Authority : Think of this as your website’s reputation outside of its own “walls.” Off-page SEO tells search engines whether other people trust your site.
- Backlinks : Backlinks are connections from external websites that point straight to your content.Every good backlink works like a vote of trust, and when a well-known site links to you, it signals to Google that your content can be trusted.
- Social signals : Promotion of your brand on social media platforms like instagram , facebook etc can lead to improve your ranking . Not directly by likes and share but these can spread your content widely that lead to more backlinks .
- Brand mentions : Mentioning your brand on other websites or social media ,Even if your website isn’t linked, can contribute to your authority and visibility.
3. Technical SEO:
- The Behind-the-Scenes Work : Technical SEO works with the backend of your website. Even if you have amazing content, technical issues can prevent your site from ranking well.
- Mobile-friendliness : Making your website responsive for mobile devices because it has been notice that mostly searches done by people are from mobile devices.
- Page speed : If your website has issue with loading or slow-load , it may frustrates users and they will not stay longer on your website . Slow loading page can low your ranking.
- Secure connections (HTTPS) : Security is a ranking factor. If your website isn’t secure, visitors may not trust it.
Sitemaps and structure: These help crawlers understand and navigate your site efficiently.
The Role of Keywords :-
Imagine you own a bakery and someone searches for “best chocolate cake near me.” If your website has content about your chocolate cakes, Google can connect the dots and show your page. But if your website never mentions “chocolate cake,” probably , you’ll not be visible to that customer.
SEO works on one simple idea: people search using words, and your websites must match those words. These words are what we call keywords.
Here’s why keywords matter:-
- Understanding search intent: Not all keywords are equal. Some people search because they want information, while others are ready to buy or have interest in your products. Good SEO means understanding the difference and targeting keywords that bring you real business.
- Keyword research : there are so many Tools like Google Keyword Planner or SEMrush that help businesses find the terms that their audience use to search related to their businesses. The goal isn’t to chase the most popular keywords, but the most relevant ones.
- Natural placement : Gone are the days of “keyword stuffing.” If your content repeats the same word unnaturally, Google can penalize you. Instead, keywords should blend smoothly into the flow of the text, much like seasoning in food — enough to add flavor, but never overwhelming.
How Google Decides Rankings :-
Every time you type something into Google, you will get result related to your search . Ever think why and how , even though there are so many websites on internet, why only this website came first and this website came on second number or third number . So , this is why when we make any search the search engine has to make a choice out of millions of web pages, which ones should appear first? This decision is made by some sets of rules and calculations . Let’s understand this by an example. Think of Google as a teacher grading an exam. Content relevance is like answering the right question, backlinks are like extra credit, and user experience is neat handwriting. All of it combines into your “grade,” these grades are complex algorithms by which it is decided that which will appear on top .
While Google doesn’t reveal every detail, here are the main factors:
- Relevance – Does your content match the search query? If someone searches for “SEO tools,” Google won’t show them an article about cooking recipes.
- Quality of content – Is your content original, useful, and well-structured? Google favors websites that genuinely help users.
- Authority – Does your site have strong backlinks from other reputable sites? Authority signals trust.
- User experience – Factors like mobile-friendliness, fast loading speed, and easy navigation tell Google whether users enjoy your site.
- Engagement – If users click on your page but leave immediately (a “bounce”), Google sees it as a sign that your page wasn’t helpful.
SO, SEO is about making your website visible, useful, and trustworthy. It’s not about any trick, it’s about working with Google to deliver the best experience for users.
From choosing the right keywords, creating high-quality content, and earning backlinks, to improving your site’s speed and structure — every small effort builds up to stronger rankings.
At Fluxova, we believe SEO isn’t just a marketing tactic , it’s a growth strategy. By understanding how search engines work and applying the right techniques, we help businesses to stand out in the crowd .